2008-04-01 issue:
Gather ‘Round ad too quiet
by Jerry S. Kennell, Fort Collins, Colo.Perhaps The Mennonite is not the right place to comment about ads in other publications. But sitting at a Jim Wallis lecture in Denver on March 2, I glanced through the current copy of Sojourners magazine and was pleased to find an attractive ad for the Gather ’Round Christian education curriculum. Perhaps there is some strategy—although I can’t imagine what—for not identifying in any way that this is a product of Church of the Brethren, Mennonite Church Canada and Mennonite Church USA. Branding is almost as big a buzz word as missional in our church these days. Looks in this case like the quiet in the land are determined to stay so rather than say so.
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