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2009-03-03 issue:

Choice Books sells 5.55 million books in 2008

by Choice Books

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HARRISONBURG, Va.—Choice Books, an Anabaptist book evangelism ministry, set a new annual sales record by purchasing and selling 5,551,036 books in 2008, making 2008 the 23rd consecutive year of sales growth.

Originally organized as Life-Line Books in 1962, Choice Books first purchased and sold 1 million books in one year in 1991, celebrated the 2 million book milestone in 1997, surpassed the 3 million books in one year milestone in 1999, topped the 4 million book milestone in 2003 and reached 5 million books sold annually in 2006. At the current rate, Choice Books purchases and sells approximately 10 books per minute.

John M. Bomberger, Choice Books CEO, says, “We see God at work in the books we sell and praise him for the way the ministry continues to grow and make a difference in the lives of millions of people across the United States and beyond.”

Choice Books’ highest volume account in 2008 was HMSHost at the Charlotte Douglas International Airport, which sold 27,766 books, from 10 displays scattered throughout the airport.