TMail readers want newsby Anna Groff
Editors of The Mennonite conducted a brief survey of TMail readers last week; 39 percent of subscribers participated (1,158 responses). The survey was open for less than one week.
One question asked respondents to choose their favorite part of TMail: news stories, opinion pieces, college corner articles or blogs. News stories ranked the highest with 82 percent of respondents saying those were their “favorite”; opinion pieces ranked second highest with 11 percent.
Most questions also allowed respondents to make a comment. Dozens took advantage of this feature to offer feedback.
“I was surprised at how many people think we publish exactly the same content in TMail as we publish in The Mennonite,” said editor Everett Thomas. “For example, the blog does not run in The Mennonite and some opinion pieces, such as Jonathan N. Roth’s recent piece on alcohol, are ‘web exclusives.’ On the other hand, what we publish in TMail is a small percentage of what is in The Mennonite.”
Another question asked respondents their opinion about the frequency of “News Update” e-mails (sometimes called “Breaking News”). A large majority (96 percent) said the frequency is “about right.” TMail is sent out every Monday and News Updates run on days other than Mondays—seldom more than once a month.
Other findings include the following:
-78 percent said they regularly or sometimes purchase products or make contributions online.
-16.7 percent do not attend a Mennonite Church USA congregation. The reason: Respondents live in 24 countries other than the United States.
-13.9 percent said they would be willing to pay for TMail. This is about the same response as in a 2010 survey.
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